Increase Sales – The Second Biggest Challenge in Sales & What to Do About It

February 26, 2009 by  | Leave a Comment Filed under: Sales 

The second biggest challenge in sales is selling the people you find. You work your buns off securing as many appointments as you can. Then you discover the majority of those appointments never convert to sales. Not only does this frustrate you financially it frustrates you emotionally. (read on...)



4 Tips For Using Promotional Merchandise Effectively

February 26, 2009 by  | Leave a Comment Filed under: Marketing 

Promotional merchandise is a great way to advertise your business. As a marketing tool, promotional items can help you stand out from your competition and stay in front of your respective customer and prospect groups. They are also very cost effective because they offer a residual marketing (read on...)

Benefits of Custom Database Systems

February 26, 2009 by  | Leave a Comment Filed under: Management 

Managing data effectively is essential for every business, large or small. From tracking the success of your marketing efforts to keeping up with important personnel and training information, keeping accurate business records and being able to quickly generate accurate reports are necessary for (read on...)

Business Branding – How to Communicate Your Online Business

February 26, 2009 by  | Leave a Comment Filed under: Branding 

Successful branding is an essential part of any company’s marketing strategy. It represents what your company stands for. However, it is crucial that your branding is consistent in every area of your marketing strategy and this includes your website! Branding can range from the packaging of (read on...)

Does Door Advertising Really Work?

February 26, 2009 by  | Leave a Comment Filed under: Advertising 

I see many direct sales consultants discussing the marketing technique of hanging catalogs on neighborhood doors. Do door hangers really work? Or is it just an added expense and expenditure of human resources to employ this tactic? One rule of thumb to keep in mind when you are trying different (read on...)

Coaches – Do Your Sales Skills and Behaviors Adversely Affect Your Goal to Increase Sales?

February 25, 2009 by  | Leave a Comment Filed under: Sales 

Does your coaching practice need to increase sales? Have you consider how your sales skills and the respective behaviors as a coach are directly tied to your ability to achieve this goal? Here are two (2) quick case studies that demonstrate this statement. Scenario One Imagine you are at your (read on...)

What to and What Not to Write in Your Catalog Content

February 25, 2009 by  | Leave a Comment Filed under: Marketing 

Catalog printing is quite unique because you are describing not just two or three products in one marketing collateral. Print catalogs can explain a multitude of products and services you have in your business. In fact, your print catalog can hold as many items in one material, with short (read on...)

Apply Logistics As a Technique!

February 25, 2009 by  | Leave a Comment Filed under: Management 

To properly and effectively administer the scant possessions you need to apply a technique called as logistics. The call for logistics was originally sensed throughout the period of the first and second world wars. At that moment it was persistently upholding many soldiers with the resources (read on...)

Building Collateral For Investors #5 – The Sales Kit

February 25, 2009 by  | Leave a Comment Filed under: Branding 

This multi-part series is designed to give small businesses and start-ups an insight into how to build collateral and brand to target investors expanding on the overview article on my blog. Most people looking for investing and funding believe that with their good idea, or even great idea, that (read on...)

Use Custom Products to Show Employee Appreciation

February 25, 2009 by  | Leave a Comment Filed under: Advertising 

Your employees are the most important asset you have in your business. They are the direct contact to your customer or client base, and much can be said for the importance of the quality of service that they deliver. Employees who feel valued show a happier attitude when they serve your (read on...)

Page 2 of 1112345...Last »