OK, So You’ve Got Competition?

February 28, 2009 by  | Leave a Comment Filed under: Sales 

Competition is a good thing. It keeps you honest, professional and requires continual learning to overcome the strategies, techniques and approaches used by organizations that are trying to take your business or where you are trying to win new business from them. Too often I hear salespeople (read on...)



8 Ways to Build Trust and Sales – With Real Customer Stories

February 28, 2009 by  | Leave a Comment Filed under: Marketing 

We’ve all heard it before, “People do business with people they like and trust.” But trust just isn’t what it used to be. Not that long ago, we met and did business nearly exclusively face-to-face. A handshake, eye contact and the ability to pick up the product helped (read on...)

4 Critical Manager Duties in Your Dollar Store Business

February 28, 2009 by  | Leave a Comment Filed under: Management 

If you are about to open a dollar store business, one of your goals is undoubtedly growth. As your store grows it’s likely you’ll find your responsibilities grow beyond what can be comfortably done in a day. In fact, you may find that by trying to handle so much you are actually (read on...)

Coaches and VAs – Is Your Business Brand Overshadowing What You Offer?

February 28, 2009 by  | Leave a Comment Filed under: Branding 

There is no question that branding is an important factor when creating a successful business. Deciding on your business values and USPs through to the look and feel of your website and the colour and shape of your logo are all important considerations when deciding on how to attract clients to (read on...)

Promotional Tote Bags Help Retailers Go Green

February 28, 2009 by  | Leave a Comment Filed under: Advertising 

North Americans are becoming increasingly conscious of their individual carbon footprints. Many are taking steps to reduce their own negative impact on the environment. From conserving water to recycling paper and plastics, earth lovers are doing their respective parts to keep the planet (read on...)

SIPOC Diagrams – Gathering Your Process Data

February 27, 2009 by  | Leave a Comment Filed under: Management 

When embarking on a business improvement project one of the first key tasks is to pull together all the relevant information on the process that you’ve set out to improve. Without a structured approach – detail could be missed and sessions to gather information unfocused and (read on...)

Leverage Your Business Lunches to Maximize Your Sales Results

February 27, 2009 by  | Leave a Comment Filed under: Sales 

Do you need to meet potential customers (a.k.a. prospects), potential qualified clients, colleagues, current customers, vendors, or strategic partners for lunch?  Is your goal to get in and out?  As a sales professional, do you arrive a little earlier or a little late to avoid the noon hour (read on...)

Simple Business Stationery Themes to Start Your New Company

February 27, 2009 by  | Leave a Comment Filed under: Marketing 

Branching out to begin your own company is a courageous act and requires tremendous planning, not to mention many large purchases from office space to office furniture. Amidst all of the start-up stresses, it’s easy to overlook smaller items, such as business stationery. However, omitting (read on...)

How to Build a Strong Brand in a Weak Economy

February 27, 2009 by  | Leave a Comment Filed under: Branding 

Let’s get the bad news over with: To say that the U.S. economy is facing the most challenging economic time since the Great Depression is not an overstatement. Last week, employers shed almost 600,000 jobs. Today, 11.6 million Americans are out of work. According to the Bureau of Labor (read on...)

The Online Pipeline – Automation is the Key

February 27, 2009 by  | Leave a Comment Filed under: Advertising 

Anyone who is or ever has been involved in sales and marketing understands the concept of the pipeline. Although it’s not actually a pipeline in the strict sense of the word, the term refers to the process of developing leads for the sales person to “pitch” to. Since the number (read on...)

Page 1 of 1112345...Last »