12 Tips to Impact Sales Conversion Rates on Your Small Business Website

December 8, 2009 by  Filed under: Advertising 

You must paint a mental word picture for your readers or your face to face prospects IF you want to succeed in closing the sale. They KNOW they need it, but you must MAKE them want it NOW! Use of the psychology of emotions in advertising will give you a hidden sales advantage that most people won’t even know you are using.

Here are 12 positive emotions in advertising that have been used throughout the years by Sales Professionals in all industries to help close the sale when a prospect is on the fence about making a decision.

  1. While you are reading, Picture yourself…closing the sale on your website or in front of your customer in a face to face meeting.
  2. Can you Imagine…what it would be like to lock the door for the last time after you sell this place? What are you going to do? Spent more time with your family or travel?
  3. Can you see the benefit in…this system? Can you see how much money it is going to save you and your company?
  4. Doesn’t it give you confidence to know…that their is a 100% guarantee for a full year if you are not completely satisfied in any way shape or form?
  5. Don’t you feel you deserve…the best that money can buy?
  6. Could you get excited about…obtaining your dreams and wishes?
  7. Don’t you agree…that you get what you pay for?
  8. Can you see the value…of ordering today?
  9. Aren’t you looking forward to…spending more time doing what you want to do?
  10. Isn’t it reassuring to find…a company looking out for your best interests?
  11. Isn’t it about time…you did something for yourself? And
  12. Wouldn’t it be nice…not having to worry about this problem anymore?

These are some Quick Examples. You will have to fill in the blanks to suite your needs.

Emotions play a vital role in direct response sales and with website sales. So while you have a visitor at your site keep their attention with Mental Word Pictures that stir the emotions. 

Get your prospect off the Fence and you will close more sales.

Some of these Emotional Openers just may be your Key to Success.

Kurt Geer has been helping folks online since 2005. Discover what graphics can do to help you sell on the web. Visit http://www.Salesclipart.com for over 8000 images you can use in commercial applications.

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Kurt E Geer - EzineArticles Expert Author

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